Card sort helps to untangle your IA.
Carry-out a card sort exercise as a quick and cost effective way to understand how users view your IA. Take the results in context of other techniques (such as icon intuitiveness, situation analysis and task completing studies), as users are not web experts, and their mental model of the web may not be optimal.
Companies often mirror the structure of their intranets and websites based on their organisational structure. This results in a very inward looking IA that only the company's employees will understand!
Card sorting is a generative method - i.e. it frames how the design takes into consideration the content users want. In an intranet, for example, this results in the greatest productivity gains as the structure reflects their employees' workflow.
The key steps in a card sorting exercise I carried out at Deloitte were: