Content is the most important part of my website. As an old Chinese proverb says, "Words are the keys to the heart”, it is the power of words along with the correct emotional images that are important in today’s cyber world.
In this section, I give my thoughts on various aspects of content that you should consider when looking at content for your website.
Writing content with SEO in mind
Writing for the web is hard enough. To be truly successful, you also need to write with SEO in mind and ensure that your content is as fit for purpose as possible.
Writing for the web is different to print
Web writing is different to print. If you want your message to be read, adapt your writing style. Users scan for their content rather than read it. Be succinct and use simple language.
Online vs print
The online world (often referred to as New Media) is fundamentally different to print or video in how it is used. By understanding the differences, you can adopt a different approach when writing for the web.
PDF's: a lazy web manager's answer
Lazy web managers' use pdf's as the answer to everything. In my view these managers are vile and nasty and their wicked methods prevent effective communication on the web.
Intelligent strategies for using pdf's
The web is littered with un-usable pdf's. Enlightened usage of this format will increase usage, usability and keep your users engaged with your site. It's about time the best web managers' are recognised for implementing intelligent strategies for pdf's.