Encourage the frequent and consistent usage of the intranet

I chaired this conference, organised by Marketing Week, which explored ways to create innovative, compelling and relevant content to attract employees to your intranet. And demonstrate a positive ROI.

The intranet has become the most valuable tool for communication, knowledge management and business processes. Yet research has shown that the key challenge for many companies is not what to have on the intranet, but how to get employees to use it as part of their core business practice. Without employee input, it is impossible to calculate ROI potential to get the management buy-in needed to develop it further.

In this conference delegates learned:

How to create innovative, compelling and relevant content to attract employees to their intranet
How leading UK brands have implemented innovative strategies to ensure the intranet becomes integral to the business process
From best practice case studies, which demonstrated how to get management buy-in and prove ROI for your intranet strategy
New techniques to empower employees to take initiative, work smarter and share knowledge more effectively

View the conference brochure (pdf; 652 KB; 6 pages).